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104West: John Paton to news execs: Abandon the gatekeeper model http://t.co/P09ovJQf
50 min 57 sec
104West: Have you checked out Google's doodle today? The doodle celebrates the 155th birthday of Heinrich Hertz.
1 hour 40 min
104West: Facebook might be in a quiet period, but here is how the social network is doing so far in 2012. #infographic http://t.co/gXlFv6R0
19 hours 50 min

Industry Perspective

The future of news and why “digital first” matters

News gathering and reporting is no longer a finished product.

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The Case for Dropping 'Social'

Public relations professionals usually look at marketing programs and categorize them as either traditional or social.

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SMO vs. Engagement: Why They’re Different and How You Can Rock Both

Companies are using both social media optimization (SMO) and engagement when devising social media strategies.

» read more

 
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