Strategic Services

Every successful PR program starts with great strategy at its core. Whether it’s finding the difference that makes products relevant, dealing with a crisis or re-positioning a business to excel in a new market, defining the right strategy requires an intrinsic understanding of the goals and business objectives of the company, and a unique skill-set for developing strategies to address them. 104 West offers a powerful set of strategic services that helps clients define the right strategies for their business needs and confidently execute against them.

Strategy Development
The speed of business evolution today requires companies to constantly evaluate market positions. We need to assess new and existing competition and define the opportunity ahead. As markets and businesses progress, a company’s external communication is an ongoing effort. 104 West specializes in counseling growth companies on communications strategies that create competitive advantages and take businesses in new markets. We ensure that our clients continually have the right communications strategies to support their ever-changing businesses.

Message Platform Development
A common messaging platform can unite a company and help promote a brand, value proposition and key messages consistently and memorably. Through 104 West Partners' Messaging Platform Development service, we guide our clients through strategic messaging sessions that help them develop, embrace and promote a consistent, cohesive and compelling set of common messages. These messages are then used throughout their organizations; not only in conventional public relations work, but also in practically all external and internal communications. We translate business objectives into clear, concise messages, and create a messaging platform that is built and maintained across an entire organization.

Media Training
Good spokespeople are developed, not born. No matter how much experience a spokesperson has, they can and should continue to practice and refine the delivery of key messages. They should hone their skills to convey critical company messages more effectively. 104 West Partners helps clients continually sharpen their communication skills and refine their interview and presentation techniques.

Crisis Communications | Issues Management
In a crisis or extreme business challenge, a company's external communication can have a direct and lasting impact on its reputation. 104 West Partners has extensive experience in proactively preparing for potential issues and helping companies navigate crises and manage sensitive business developments. Our proactive approach helps our clients anticipate unforeseen events by developing crisis communications plans and strategies. Those plans are designed to mitigate the effects of severe situations. Our proactive and experienced approach keeps our clients at the forefront of regulatory changes, external market forces and changing business climates. Clients are prepared and can act quickly, confidently and with sensitivity, should a crisis arise.