Public Relations Programming

104 West is a results-oriented firm that is keenly focused on developing and executing high-impact public relations programs. We manage corporate reputations by designing public relations programs that strategically shape public perception. We help clients maximize customer and partner relationships, and work to leverage corporate, product, and solutions communications to validate strategies in the media. 104 West offers a complete range of public relations services that are individually tailored to meet each client’s needs.

Media | Analyst Relations
104 West has a strong reputation for its media and analyst relations skills. Our seasoned, dedicated media relations staff has established a strong base of contacts across the media landscape, from local and industry trade reporters to business and consumer press to bloggers and new media contributors to television and radio producers. These relationships, coupled with our comprehensive approach, help our clients connect to the right media to communicate their stories and effectively cultivate the right group of analysts within their markets.

Product | New Service Launches
New product or service launches are a pinnacle point for most businesses. It is an opportunity for them to demonstrate leadership, move the company into new markets or box out competitors. 104 West Partners has wide-ranging expertise in launching new products and services. We work closely with our clients to develop launch strategies that ensure a new product or technology or service is effectively brought to market with consideration given to each key stakeholder group. We know how important these initiatives are to our clients, and we use our vast experience having launched and executed communications programs that make the most out of these unique opportunities.

Product Reviews
A positive product review in a top-tier industry publication not only increases sales, but also supports a company's industry leadership position by demonstrating a deep commitment to innovation and technology excellence. 104 West Partners has cultivated strong relationships with lab directors and review teams at the top IT and consumer publications to help its clients' products garner endorsements and gain market visibility.

Influencer Communications
Influencers play a key role in the success of communications programs. We understand that most growth companies don't have the resources to reach every reporter, blogger or analyst. That's why 104 West Partners has developed a proprietary strategy for reaching major industry influencers and turning them into evangelists for our clients. These influencers have a broad base of followers and have been proven to significantly shift public perception for our clients' businesses.

Speakers Bureau
Securing speaker placements is critical to building a company's industry presence and solidifying its leadership position. We believe that speaker management needs to be treated as another important audience - similar to the media or analyst communities. 104 Partners carefully tracks the event calendars of mainstream IT shows, technology verticals and business-level conferences to ensure that our clients are submitted for every appropriate opportunity.

News Releases
Because we employ senior-level professionals who specialize in technology, we have a keen ability to quickly translate a company's often complex offering into meaningful content for news releases. 104 West Partners helps clients craft a strategic pipeline of announcements and then takes the lead in ensuring they are well-written and effectively communicate their news.

Case Studies
Demonstrating success and having customer references play a major role in the quality of media coverage a business receives. 104 West Partners has a tried and true process of producing impressive case studies that highlight the way in which our clients' solutions are solving real business problems. We also work closely with our clients to ensure we always have a base of customer references for use during media opportunities.

Bylined Articles
Our team of professional writers is well-versed in writing articles for publication on behalf of our clients. Their extensive knowledge of technology and the markets our clients serve enable 104 West Partners to write interesting articles and opinion pieces that garner additional visibility and exposure for our clients.