104 West Perspective
We've Been Busy
05.20.11Is it May already? I can’t tell. With all this rain and cold in Colorado it seems more like November in Boston. But, it is spring in Colorado and we almost missed it.
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104West: John Paton to news execs: Abandon the gatekeeper model http://t.co/P09ovJQf
104West: Have you checked out Google's doodle today? The doodle celebrates the 155th birthday of Heinrich Hertz.
104West: Facebook might be in a quiet period, but here is how the social network is doing so far in 2012. #infographic http://t.co/gXlFv6R0
Industry Perspective
The future of news and why “digital first” matters
12.21.11News gathering and reporting is no longer a finished product.
» read moreThe Case for Dropping 'Social'
12.14.11Public relations professionals usually look at marketing programs and categorize them as either traditional or social.
» read moreSMO vs. Engagement: Why They’re Different and How You Can Rock Both
12.02.11Companies are using both social media optimization (SMO) and engagement when devising social media strategies.
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