MapQuest
12.02.11104 West successfully supported the company’s re-branding and consumer awareness efforts. As a result of public relations campaigns created and executed by 104 West, MapQuest received more than 350 articles about their new brand and consumer experience and, in the week following the announcement, more than 23,000 page views on the company’s Facebook page -- the highest number of page views in the history of the MapQuest page.
Evolv
10.29.10Using its CDO methodology, 104 West created dynamic content that has become a lead generation tool for Evolv, as well as a way to create a more engaged community following. Three public relations campaigns that lasted about six weeks each drove nearly 1,200 page views to Evolv’s content landing page inside the corporate Web site. In addition, the 104 West CDO campaign grew the company’s LinkedIn and Twitter communities by more than 300 percent and generated significant, qualified sales leads for the company.
DailyMakeover.com
10.24.09104 West positioned Makeover Studio, the first product from DailyMakeover.com, as a research tool and marketing engine that could change who dictated beauty trends, how consumers engaged with the beauty industry and how brands interacted and marketed to the consumer. Coverage included Associated Press, Allure, BrandWeek, Ladies’ Home Journal, New York Times, Wall Street Journal, TechCrunch, and Vogue with more than 124,157,002 impressions.
MX Logic
10.15.08104 West transformed the MX Logic blog into a media hub that leveraged fresh content and increased the company’s visibility and credibility as a leading email and Web security provider. As a result, 60 percent of the MX Logic coverage came from proactive outreach generated from the MX Logic IT Security Blog content. The blog accounted for more than 30 percent of the total MX Logic Web traffic; an average of 2,000 daily visitors.
Webroot
08.20.08104 West helped Webroot not only introduce its product to the marketplace – SpySweeper – but launch an entire category – anti spyware. By January 2005, spyware had achieved a significant notoriety and consumer awareness. The majority of the computing world including journalists, consumers and corporations had a general understanding of the effects of spyware and the motivations behind the criminals that develop and distribute it.