Our Values

Our Vision

To be a public relations firm unlike any other, always providing breakthrough thinking and superior results that take our clients to the next level and beyond their expectations.

 

Our Mission

104 West and its senior-level PR professionals help clients succeed by defining and communicating their difference through effective PR programs and engaging social media campaigns.

 

Our Ideas

Ideas are only the beginning. It's what happens to an idea that separates good concepts from great businesses. 104 West Partners is committed to developing the best ideas to help drive clients' businesses forward, and we are dedicated to the execution of them. Our core value is offering solid strategic counsel backed up by measurable results. We offer well-designed and well-executed communications programs that align with the business and become part of the overall strategy. Then, we execute against that strategy by rolling up our sleeves and doing the heavy lifting. We remain ever-mindful that measurable results directly influence our clients' constituencies and impact their businesses.

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Industry Perspective

The future of news and why “digital first” matters

News gathering and reporting is no longer a finished product.

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The Case for Dropping 'Social'

Public relations professionals usually look at marketing programs and categorize them as either traditional or social.

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SMO vs. Engagement: Why They’re Different and How You Can Rock Both

Companies are using both social media optimization (SMO) and engagement when devising social media strategies.

» read more

 
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