Methodology

104 West Partners is in the business of creating market leaders. We are communications professionals, but our passion is business. That's the core of our account management philosophy.

Our proprietary methodology, "Communications Lifecycle," is designed to tie communications programs and their results to clients' business goals and objectives. This alignment is fundamental to the long-term success of our clients' PR programs.

It all begins with an extensive assessment of market differentiation and the messages that best communicate that difference. We then examine the most effective instruments to get those messages into the market. Relying heavily on tactics that create momentum for the program, we develop ways to employ industry evangelists. We also identify the optimal defense to the inevitable competition that comes in a burgeoning market. All of this leads to a leadership position designed to be sustained over time and eventually resulting in heightened brand awareness.

104 West Partners has employed this methodology to introduce such currently well known technology categories as SOA, spyware and mobile games, among others, and made our clients the category leaders in the process.