Methodology
104 West Partners is in the business of exceeding expectations. We want to exceed our clients’ expectations and we want our clients to exceed their own ideas of what their brand is and what it can be.
Our methodology is based in sound strategic thinking and flawless execution of both traditional PR programs and social media campaigns. We start with a brand and market position investigation process. We strive to understand the dynamic relationship between a client and its competitors, partners and customers. And then we work to find the most elegant, effective and energetic way to articulate that market relationship. We are looking for a difference. Why should someone buy your product, your service, your position? What sets one company apart from another? What are you trying to change, to improve, to undo?
Our PR and social media programs are built on one thing: results. We believe in excellence and finding the largest stages and loudest microphones to communicate our clients’ messages and reach their audiences. We believe in the power of conversation and in the contagion of evangelism. We believe in the collective force of shared opinion as a way to shape and define a marketplace. And that’s how we design and execute our programs.
Our methodology is never the same because every client is different. But our methodology is a dedication to the superior and that never changes.
Our methodology is based in sound strategic thinking and flawless execution of both traditional PR programs and social media campaigns. We start with a brand and market position investigation process. We strive to understand the dynamic relationship between a client and its competitors, partners and customers. And then we work to find the most elegant, effective and energetic way to articulate that market relationship. We are looking for a difference. Why should someone buy your product, your service, your position? What sets one company apart from another? What are you trying to change, to improve, to undo?
Our PR and social media programs are built on one thing: results. We believe in excellence and finding the largest stages and loudest microphones to communicate our clients’ messages and reach their audiences. We believe in the power of conversation and in the contagion of evangelism. We believe in the collective force of shared opinion as a way to shape and define a marketplace. And that’s how we design and execute our programs.
Our methodology is never the same because every client is different. But our methodology is a dedication to the superior and that never changes.
104 West Partners has been the agency of record for Webroot since we were about 15 people in an office park, and their counsel and solid execution helped us establish not only the Webroot brand but also the anti-spyware category. Webroot is now four years older, has grown to nearly 300 employees, and 104 West remains a strategic partner to our business.
C. David Moll
Former CEO and Current Vice Chairman
Webroot Software
Former CEO and Current Vice Chairman
Webroot Software
