104 West Partners Bolsters Portfolio with Addition of Two Clients
DENVER - March 9, 2010 - 104 West Partners, a public relations firm specializing in breakthrough communications strategies, today announced it has added two clients developing mobile platforms and applications to its portfolio, Mocapay and Intermap’s AccuTerra.
Both Intermap and Mocapay are delivering technologies that are impacting marketplaces. Intermap’s AccuTerra for the iPhone delivers a wealth of information from mapping content to videos, educational content to 3D views of outdoor, off-road recreation areas. Mocapay provides a mobile experience platform that offers merchants an integrated and secure marketing and sales solution to enhance the lifetime value of a customer by mobile-enabling gift and loyalty programs.
“With over four billion mobile users in the world today, mobile devices have become one of the most widespread communications platforms for consumers and businesses,” said Patrick Ward, partner and chief strategic officer at 104 West Partners. “We’re excited to be working with Intermap and Mocapay and help them realize the strong opportunity ahead of both companies as they deliver innovative applications that enrich the lives of mobile consumers and create new sales channels for businesses.”
Intermap Technologies is a preeminent digital mapping company creating uniform high-resolution 3D digital models of the earth’s surface. The company has proactively remapped entire countries and built uniform national databases, called NEXTMap. Intermap is the developer of the AccuTerra for the iPhone application that provides highly detailed map content to enable outdoor enthusiasts to view their topographic surroundings with a degree of detail previously unavailable while also accurately tracking their progress.
Mocapay is a mobile experience platform for innovative merchants that offers an integrated and secure marketing and sales solution to enhance the lifetime value of a customer. The platform addresses these merchants’ need for a new channel that will broaden their gift and loyalty programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity.
About 104 West Partners
104 West Partners is a public relations firm specializing in breakthrough communications strategies. The firm collaborates with companies in all stages of maturity to position their ideas, products and services for maximum exposure. 104 West actively connects brands with the communities they serve. The firm’s offerings include a range of strategic services, award-winning public relations programming and engaging social media campaigns that help our clients break through markets and shape industry-leading reputations. For more information, please visit www.104west.com.
