104 West Partner to Speak at PRSA Western District Conference

Patrick Ward Will Discuss Why Public Relations Is A Strategic Business Weapon

Denver, CO – April 11, 2007 - 104 West Partners, a strategic communications firm, announced today that Patrick Ward, founder and partner, will speak with former Webroot CEO and current Vice Chairman David Moll about the use of public relations as a
strategic business weapon at PRSA’s Western District Conference in Denver on April 13.

During his presentation, Mr. Ward will discuss how public relations is a necessary piece of a strategic business plan to position a company above its competitors. Along with David Moll, Mr. Ward will also explain how public relations played a key role in
introducing spyware and turning an unknown 15-person start up company into one of the most recognized and well known names on both the national and global levels.

“This is an excellent opportunity to tell a great story and demonstrate the value a good public relations campaign can bring to an organization,” said Patrick Ward, partner at 104 West Partners. “Many businesses recognize the strategic role public relations plays in defining and often redefining market position.”

Mr. Ward brings to the conference more than 20 years of public relations experience helping Fortune 50 companies to launch category-building product lines, reposition young start-ups and taken new ideas and engineered market acceptance and category
leadership. Together with his partner, Kathryn Marshall, he runs 104 West Partners which recently received recognition from the Denver Business Journal as Denver’s largest technology-specific PR agency. 104 West Partners specializes in providing
strategic counsel to clients as they establish new markets, redefine existing market positioning or launch new services and/or products.

PRSA Colorado’s Western District Conference brings together some of the western region’s top communicators and executives to discuss big business in the New West. The conference takes place in the Curtis Hotel in Downtown Denver, April 12-14, 2007. To register to attend this event visit: www.prsacolorado.org.

About 104 West Partners
Founded in 2003, 104 West Partners is a strategic communications firm with offices in Denver and Seattle. The firm specializes in working with innovative companies to successfully launch a new business, refine existing market positioning, introduce a new
technology or product, enter into new markets, or promote the next great idea by leveraging public relations, analyst relations and other communications services. 104 West clients are funded by some of the most respected venture capital firms in the world,
including Kleiner, Perkins, Sequoia Capital, Sutter Hill Ventures, Accel Partners, Sequel Ventures, Meritage Funds, Mayfield and Technology Crossover Ventures. For more information, please visit www.104west.com.