104 West Partners Adds Two Clients Specializing in Social Applications
New Clients Reflect the Growing Demand for Technologies That Foster Greater Communication, Collaboration and Sharing Among People and Businesses
DENVER– December 9, 2009 – 104 West Partners, a public relations firm specializing in breakthrough communications strategies, today announced it has expanded its client portfolio with the addition of two clients specializing in social applications: Mojofiti and SharedBook.
Both new clients demonstrate the growing presence of software that fosters greater communication, collaboration and sharing among businesses and people in different communities to achieve various goals.
“The rise of new media technologies is having a significant impact on the way people interact and do business,” said Kathryn Marshall, partner, 104 West Partners. “This kind of collaboration is obviously popular in consumer social media and social networks, but we are now seeing businesses begin to leverage these kinds of platforms and tools and that represents a new paradigm in how businesses communicate with themselves, their customers and partners.
“It’s exciting to add two companies representing this burgeoning category to our current portfolio,” she continued.
Mojofiti is focused on building a global community with the goal of breaking down language barriers worldwide. The company is taking a collaborative and open approach to developing a series of real-time language translation-enabled solutions by involving users, developers, linguists and companies from around the world to further the technology advancement process. Some of its solutions will focus on the needs of businesses and consumers, while others will be geared toward having the convenience of real-time language translation anywhere, anytime.
SharedBook has engaged with 104 West to launch its new product SharedDoc, an online document ideation platform that brings the interactivity of social media to any document, leveraging collective contributions to make documents smarter, while offering security safeguards required for corporate use. SharedDoc is derived from the SharedBook platform which is designed to facilitate the dynamic transformation of digital content into customized and personalized formats.
About 104 West Partners
104 West Partners is a public relations firm specializing in breakthrough communications strategies. The firm collaborates with companies in all stages of maturity to position their ideas, products and services for maximum exposure. 104 West actively connects brands with the communities they serve. The firm’s offerings include a range of strategic services, award-winning public relations programming and engaging social media campaigns that help our clients break through markets and shape industry-leading reputations. For more information, please visit www.104west.com.
104 West Partners is a public relations firm specializing in breakthrough communications strategies. The firm collaborates with companies in all stages of maturity to position their ideas, products and services for maximum exposure. 104 West actively connects brands with the communities they serve. The firm’s offerings include a range of strategic services, award-winning public relations programming and engaging social media campaigns that help our clients break through markets and shape industry-leading reputations. For more information, please visit www.104west.com.
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